About Me

Designer, entrepreneur, storyteller
about me

I believe in creating purposeful experiences that deliver impact and value.

Coming from a background in economics, I often found myself frustrated with the lack of "human" factors that traditional economics ignores. I also was frustrated with the "assumption" that traditional models rely on.

Mixed with my passion for understanding how and why humans behave both rationally and irrationally - I naturally made the switch into UX Design.

UX Design allows me to challenge assumptions and to study how people "actually" behave and why.I combine economic thinking with design thinking to create solutions that are anything, but ordinary. I believe that human-centered design is always the answer.

I combine economic thinking with design thinking to create solutions that are anything, but ordinary. I believe that human-centered design is always the answer.
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My Story
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